Posts tagged ‘canvassing’

2011 July 22 10:28
by roma

What's New in Canvassing

I've been refining my pitch throughout the past couple of weeks and focusing on setting up appointments for people who may have not thought of solar before, but who are generally interested. The pitch I had used in the first couple of weeks of canvassing tended to overload homeowners with too much information. They then wanted to think about solar more on their own time and would not be inclined to set up an appointment.

I've also started a pretty lively discussion on LinkedIn's Solar Power Society with a post about canvassing-related blog posts. A woman who works with SolarCity in California has provided useful references for the positive effect of solar panels on house prices. I will read the articles and reports carefully and hope to use them to pitch solar to homeowners whose main concern is that they may move in the next couple of years.

2011 June 17 10:09
by roma

Week 1 of Beaverton Canvassing Roundup

Knocking on doors for the rest of the week definitely became a routine. I stumbled many times, talked to quite a few people and began to work on refining my spiel.

One thing I noticed is that the script SunRun is very well thought-out. Practically every phrase in there has a specific purpose. For example, given that the deal is almost too good to be true, we repeat this fact almost right after introducing it to get the prospect focusing on the right things.

I noticed that people would interrupt my spiel if I gave them a chance - if I left a pause for them to but in. Once this happened, the conversation was over. You must remember that I am knocking unexpectedly on someone's door without an invitation. Even if the prospect has good intentions, they have other things on their mind. The only way to counter this is to plow through giving them the little information that we give with our 1-minute spiel.

I decided to challenge myself by going through the spiel and not giving people a chance to interrupt me. I would see prospects' attempts to but in, but politeness is a powerful concept. Throughout the week, it would indeed be rare for anyone to interrupt me, unless they genuinely needed to. I could usually tell this myself by their body language. Then I would stop and ask them if it was an inconvenient time.

A person going from house to house knocking on peoples' doors quickly realizes the power of the human mind. Canvassing is a perpetual exercise in reframing. Got shooed away by some old lady who doesn't want to open up? Her loss. Homeowner told you that you are in fact soliciting, even though you're just talking to people? Look at the beautiful flowers and fresh air that I get to call my office.

This teaches you to persevere.